Food TV? Hasn’t that always been a thing? Just as SBS Food now offers a thousand paths to edible viewing adventures – calorie-free feasting, as we used to say – cooking shows are a staple of today’s screen diet.
But it wasn't always this way. Looking into the rear view mirror to celebrate SBS turning 50, we are reminded of how far food TV has come from the early days.
When we first created , a veteran SBS production launching way back in 1997, the food screen scene was a little more monochrome.
The Food Lover's Guide to Australia was one of the first TV shows to highlight multicultural food in the country.
Aside from the classic studio kitchen, TV chefs (Iain “Huey” Hewitson, for example) occasionally tossed fried onions on a cooking bench that had magically appeared on a cliff-top or in a beachside kitchen framed by pounding Pacific waves (such a natural place to cook!), perhaps a precursor of today's ubiquitous culinary travel content.
Here are four of the most significant ways in which the food television landscape in Australia has changed over the years.
From mostly mono- to multi-cultural
As an SBS TV News journo in the 1990s, I spent much of my working life in the Sydney and Melbourne suburbs, with lunchtime “offices” everywhere from Cabramatta pho shops to old-school Italian cafes. Originally part of Channel O-28’s subtitling team, in the 1980s, I had shared an office kitchen with fellow translators from dozens of cultural backgrounds, learning where to buy the best Serbian pickles or Polish sausage, fresh banana leaves or the flakiest pastizzi.
It’s no surprise perhaps that, with journo colleague Maeve O’Meara, we saw the huge potential of collecting those tips in a series of eating and food shopping publications – initially called The SBS Guides to Ethnic Eating – back when ethnic was an official description. Yes, really.
After years of pitching a TV version, to be filmed across this country’s rich culinary landscape, in 1997 The Food Lover’s Guide TV series became a reality. For the first time, families, farmers, producers and chefs of countless cultural backgrounds were able to share their stories, traditions, produce and recipes – including of course amazing Aboriginal knowledge-holders from Kakadu to the Kimberley – on SBS.
Nostalgic snapshots from Joanna Savill's archives when filming The Food Lovers' Guide to Australia.
Cooking as a competitive sport
Game shows? Why not? And let’s put food in there somewhere too! Japan’s ultra-iconic Iron Chef – which made its way to Australia in the 1990s via SBS TV – turned dining prep into a blood spot (sometimes literally) thanks to super chefs Yutaka Ishinabe, Chen Kenichi and Hiroyuki Sakai, among others. By 2009, Australian MasterChef not only made competitive cooking a fun format, but turned top restaurant chefs into TV-set superstars.
The Iron Chefs Source: SBS
Travel with an eater’s lens
As a product of its heritage and homeland, a food journey is an endless source of spectacular scenery – fields, forests, rivers and seas. And dish-delivery at market stalls, by the roadside, on fisher-boats and in paddocks. may have been the international lead but with locals like Luke Nguyen, and Sean Connolly’s My Family Feast, presenters got on the road, in style.
Poh and Adam in Tassie Credit: Adam & Poh's Malaysia in Australia
We all speak the language now
In the earliest SBS Eating Guides (as they were later known), I recall earnestly explaining the concept of wood-fired pizza. And Turkish pide. Thanks to the extraordinary depth and breadth of food cultures in our streets, cities and yes, on our screens (and via countless excellent cookbooks and publications too, of course), we’ve become much more multi-lingual both in the kitchen, and when eating out. How often in 2025 does anyone wonder what dosa, empanadas or a fattoush salad is? Or indeed, how to make or where to eat one?
It's been a deliciously diverse 50 years of fabulous food TV. And how wonderful to have been just a little part of it.
